VRIFY is revolutionizing mineral exploration with the world’s first AI-Assisted Mineral Discovery Platform. By transforming vast datasets into actionable insights using proprietary AI and deep-learning models, VRIFY empowers geologists and mining companies to find what’s theirs with unprecedented accuracy. In an industry where existing tools are often untested and developed by outsiders, VRIFY bridges the gap with cutting-edge technology that actually works.
To match this bold vision, the new brand needed to feel futuristic yet grounded in the realities of mineral discovery. The logo mark is constructed from crosshair-like geometric forms that intersect to create a central hexagon—symbolizing the gem-like structures of the precious materials VRIFY helps its clients locate. A contemporary workhorse sans-serif typeface reinforces the brand’s credibility and maturity, while a palette of earth-tone neutrals and bright orange reflects high-visibility gear and excavation equipment.
Pixel grid icons, monospace accent type, and hairline geometric shapes add a key additional layer to the look and feel. These details allow the brand to adapt—feeling high-tech and futuristic when needed or streamlined and functional for the field geologists relying on VRIFY’s tools to make their next big discovery.
