Today’s commercial fans—the lifeblood of our buildings—are often overly expensive, complicated, and demanding, acting more as obstacles to comfort than solutions. Q-PAC is transforming the industry with a modular, tech-enabled fan system that eliminates complexity and redefines commercial airflow. A new brand, website, messaging approach, and more were created to accomplish a singular, ambitious goal: to make commercial fans enticing.
Standing out in an industry dominated by uninspired, utilitarian branding was our top priority. To break away from the sea of sameness, we replaced the previous brand’s conventional blue with a bold new palette that better represents Q-PAC’s advanced engineering and cutting-edge technology. The new color approach incorporates a refreshing new green hue meant to symbolize fresh, clean air and it’s positive impact on how we experience interior spaces. The layout system, iconography, photography style, and monospace typography establish an advanced and technical look and feel that reflects the capability of their product and their vision for the future of air quality in our most important spaces.
