Today’s fundraising professionals are expected to drive revenue using outdated tools, creating unnecessary friction in an already challenging field. Kindsight is changing that with a fully connected, AI-powered fundraising platform designed to modernize and streamline the process. This transformation began with an in-depth strategy and naming phase, followed by the creation of a brand that balances cutting-edge technology with a deep commitment to human connection.
The result is a brand that feels both powerful and relatable. A rich color palette of earthy greens and warm maroons symbolizes human and financial growth, reinforcing the platform’s mission. The brand’s typography blends serif, sans-serif, and hand-drawn annotative embellishments, creating a refined yet approachable aesthetic that speaks to both credibility and warmth. Hand-drawn illustrations bring the brand to life, depicting scenes of community work with textured, gestural lines that add a sense of playfulness and authenticity. These elements, working together, create a cohesive identity that reflects Kindsight’s unique balance of innovation and humanity. This rebrand included naming, website design, visual identity, and a plethora of design executions including social media templates and a trade show booth.
