GitLab is a software company that provides a website-based, all-in-one platform to developers and organizations to push out all the software the world depends on. DevOps is an approach, process, and philosophy to software development that’s become the industry standard of how code goes from creation to deployment. This expectation accelerated alongside the digital transformation brought about by the 2020 pandemic.
Since 2012, GitLab is the first in the market to successfully provide all the DevOps needs and tools in one platform, serving medium to large organizations across sectors (from public to retail). However, the market for DevOps solutions is overwhelmed with tools, usually as single-point solutions that leave developers to piece together.
GitLab achieved a major milestone by going public in October of 2021 (valued at $16.5 billion), and this rebrand was crucial to build atop this momentum and secure their dominant position as the category king in the market.
