In March of 2023, Databook launched their new positioning titled "The Strategic Relationship Management Platform" or SRM. This new rhetoric is centered around their product which is a suite of sales tools and algorithms that are able to identify possible new leads, gather relevant information, and create a strategic playbook for its users in the blink of an eye. Thus, salespeople are allowed to focus fully on establishing a human connection.
To go along with this new positioning, I created this new brand for Databook in late 2022/early 2023. The final product is audacious, reminiscent of the salespeople whom the product is intended for. Bold typography set in the Noi family by Studio Feixen can be seen alongside unique photography which establishes a strong human connection.
The strategy diagrams, constructed with line-based geometric shapes, are inspired by the digital products flagship benefit; strategic knowledge . These forms are often combined to represent concepts visualize data in an own-able way.
See their full website here.
